Case Studies
25
Carlstone — Built Wrong. Rebuilt Right.
Tennis lifestyle brand rebuilt from scratch. Wrong suppliers, wrong model, CAC that made every sale a loss. Full system rebuild: brand, UX, retention, automation. CAC dropped 8×, CR grew 5×, 1.6M organic reel views
−90%
Go-to-Market Built From Zero. Bad Math Caught Before It Burned the Budget
Full go-to-market build for a pre-revenue EdTech startup — research, 5 ICPs, site, funnel, brand — before the site was even finished. The campaign metrics looked strong; the unit economics said scaling on them would run every sale at roughly −90% margin. Caught it before the client's budget scaled on the wrong number.
25.78%
Affordablepumpout — 120k Revenue Generated, Conversion Rate Above Market.
Septic & grease trap service in a high-CPC Miami market. Single-cycle Search engagement: dedicated landing page, two parallel campaigns, keyword clustering, full call tracking. 354 leads at 25.78% conversion, $72 cost per lead, $120 per booked customer.
Parquet Service — Zero CAC From Day One.
Paris floor restoration business launched with zero ad spend. Domain strategy, 228 articles, topical authority, automated lead qualification. First leads in 30 days. €12K revenue in month 3. CAC remained €0
Data Destruction
Full Brand, Website and web Infrastructure Overhaul
Full rebrand rollout, custom landing pages, backend rebuild, server hardening against bot attacks, and international infrastructure for a global equipment manufacturer. Results confidential per client agreement.
20
Interstate Moving — Full SEO Cycle. Build, Collapse, Rebuild
From 5 clicks/day to 35K impressions at peak via 20-point Make automation pipeline. Client-side errors destroyed 18 months of work in 60 days. Full rebuild executed — traffic recovering to 10K+ impressions/day.
6
Oceavo — Not One Dollar on Paid Traffic, Blind.
Luxury yacht charter and cruise concierge platform approaching launch. Funnel audited, strategy and testing matrices built, tracking plan in place before the first ad...
39M
Personal Brand as Media Asset
70K followers. 55M+ impressions. 43,000 hours watch time. 8% ER — 4× industry benchmark. Built organically over 3.5 years through niche content, consistency, and distribution systems. Zero paid reach.
+180%
GTM System From Zero, New Segment
14 → 39 MQLs/month in 60 days. Rebuilt ICP from scratch, automated content ops from 6 hrs/week to 30 minutes, launched validated outbound at 11% reply rate. Client details withheld under NDA.
1.4 → 3.2
From Plateaued Ad Spend to Profitable Funnel
14 months of flat ROAS despite 22% more spend. Rebuilt the catalog feed, split cold/warm/retargeting audiences, and cut checkout from 5 steps to 2 — before touching a single ad creative. Client details withheld under NDA.
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